{"id":3456,"date":"2022-11-15T09:00:54","date_gmt":"2022-11-15T14:00:54","guid":{"rendered":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456"},"modified":"2022-11-15T09:12:44","modified_gmt":"2022-11-15T14:12:44","slug":"mujeres-del-cesar-ensenan-la-cultura-del-reciclaje","status":"publish","type":"post","link":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456","title":{"rendered":"Empresas colombianas causan casi 80.000 toneladas de CO2."},"content":{"rendered":"
\n
\n
\n
\n
La misma cantidad de gases de efecto invernadero que producen 17 millones de veh\u00edculos a gasolina durante 12 meses, seg\u00fan un\u00a0 informe de statista.com.<\/h5>\n

\"\"<\/p>\n

Poco se habla sobre\u00a0la alta huella de carbono\u00a0<\/b>que generan los anuncios de publicidad digital. La contaminaci\u00f3n por este factor resulta preocupante para el medio ambiente.<\/p>\n

De acuerdo con cifras de la consultora Fifty Five,\u00a0el ecosistema digital es el responsable de m\u00e1s del 3,5 % de las emisiones de gases de efecto invernadero\u00a0<\/b>del mundo y crece a un ritmo anual del 6 %, m\u00e1s que la aviaci\u00f3n civil mundial.<\/p>\n

Asimismo, la consultora muestra que la\u00a0publicidad digital genera la emisi\u00f3n de 82 millones de toneladas de CO2 cada a\u00f1o<\/b>. Ahora bien, de acuerdo con un an\u00e1lisis de statista.com en Colombia, solo durante 2021, la publicidad contribuy\u00f3 con la generaci\u00f3n de 78.884 toneladas de CO2.<\/p>\n

A esta altura, en octubre del 2022, las proyecciones indican que superaron los 70 millones de toneladas.\u00a0<\/b><\/p>\n

Ahora bien, Jaime Andrade cre\u00f3 ThanksToYou un tipo de formato de publicidad, llamado anuncios verdes, en el que cada publicaci\u00f3n vista neutraliza CO2 del medio ambiente.<\/p>\n

Andrade explica que, basado en indicadores relacionados con la cantidad de impresiones y el tipo de anuncios que se utilizar\u00e1n (video, richmedia o display), se calcula la cantidad de CO2 que va a emitir una campa\u00f1a.<\/p>\n

“A medida que esta corre, los GreenAds van compensando autom\u00e1ticamente las emisiones de Co2 de cada anuncio por medio de bonos de carbono, logrando al final una campa\u00f1a libre de huella de carbono\u201d<\/i>, puntualiza.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n

Fuente:<\/strong> https:\/\/www.tiempo.com\/noticias\/actualidad\/que-es-el-triple-episodio-la-nina-y-cuales-seran-sus-consecuencias.html<\/a><\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La misma cantidad de gases de efecto invernadero que producen 17 millones de veh\u00edculos a gasolina durante 12 meses, seg\u00fan un\u00a0 informe de statista.com. Poco se habla sobre\u00a0la alta huella de carbono\u00a0que generan los anuncios de publicidad digital. La contaminaci\u00f3n por este factor resulta preocupante para el medio ambiente. De acuerdo con cifras de la…<\/p>\n","protected":false},"author":1,"featured_media":4972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_joinchat":[]},"categories":[5],"tags":[],"yoast_head":"\nEmpresas colombianas causan casi 80.000 toneladas de CO2. - Clan R3<\/title>\n<meta name=\"description\" content=\"Somos una plataforma donde integramos los actores de la econom\u00eda circular\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empresas colombianas causan casi 80.000 toneladas de CO2. - Clan R3\" \/>\n<meta property=\"og:description\" content=\"Somos una plataforma donde integramos los actores de la econom\u00eda circular\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456\" \/>\n<meta property=\"og:site_name\" content=\"Clan R3\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Clan-R3-101168238846938\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-15T14:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-15T14:12:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sitio.clanr3.com\/sitio\/wp-content\/uploads\/2022\/09\/15nov.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"526\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo estimado de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/#organization\",\"name\":\"Clan R3\",\"url\":\"https:\/\/www.sitio.clanr3.com\/sitio\/\",\"sameAs\":[\"https:\/\/www.youtube.com\/channel\/UC4AyrBzEVWjVlNmeYS1rAnw\",\"https:\/\/www.instagram.com\/clanr3\/?hl=es-la\",\"https:\/\/www.facebook.com\/Clan-R3-101168238846938\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.sitio.clanr3.com\/sitio\/wp-content\/uploads\/2021\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.sitio.clanr3.com\/sitio\/wp-content\/uploads\/2021\/06\/LOGO.png\",\"width\":1885,\"height\":1601,\"caption\":\"Clan R3\"},\"image\":{\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/#website\",\"url\":\"https:\/\/www.sitio.clanr3.com\/sitio\/\",\"name\":\"Clan R3\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sitio.clanr3.com\/sitio\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-CO\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#primaryimage\",\"url\":\"https:\/\/www.sitio.clanr3.com\/sitio\/wp-content\/uploads\/2022\/09\/15nov.jpeg\",\"contentUrl\":\"https:\/\/www.sitio.clanr3.com\/sitio\/wp-content\/uploads\/2022\/09\/15nov.jpeg\",\"width\":700,\"height\":526},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#webpage\",\"url\":\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456\",\"name\":\"Empresas colombianas causan casi 80.000 toneladas de CO2. - Clan R3\",\"isPartOf\":{\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#primaryimage\"},\"datePublished\":\"2022-11-15T14:00:54+00:00\",\"dateModified\":\"2022-11-15T14:12:44+00:00\",\"description\":\"Somos una plataforma donde integramos los actores de la econom\u00eda circular\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#breadcrumb\"},\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.sitio.clanr3.com\/sitio\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Empresas colombianas causan casi 80.000 toneladas de CO2.\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#webpage\"},\"author\":{\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/#\/schema\/person\/06d6c203391874a6c3eba14ba6416f20\"},\"headline\":\"Empresas colombianas causan casi 80.000 toneladas de CO2.\",\"datePublished\":\"2022-11-15T14:00:54+00:00\",\"dateModified\":\"2022-11-15T14:12:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#webpage\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sitio.clanr3.com\/sitio\/wp-content\/uploads\/2022\/09\/15nov.jpeg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/#\/schema\/person\/06d6c203391874a6c3eba14ba6416f20\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/www.sitio.clanr3.com\/sitio\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/974db25ff7d574f91df9507b403edd40?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/974db25ff7d574f91df9507b403edd40?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.sitio.clanr3.com\/sitio\"],\"url\":\"https:\/\/www.sitio.clanr3.com\/sitio\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Empresas colombianas causan casi 80.000 toneladas de CO2. - Clan R3","description":"Somos una plataforma donde integramos los actores de la econom\u00eda circular","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456","og_locale":"es_ES","og_type":"article","og_title":"Empresas colombianas causan casi 80.000 toneladas de CO2. - Clan R3","og_description":"Somos una plataforma donde integramos los actores de la econom\u00eda circular","og_url":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456","og_site_name":"Clan R3","article_publisher":"https:\/\/www.facebook.com\/Clan-R3-101168238846938","article_published_time":"2022-11-15T14:00:54+00:00","article_modified_time":"2022-11-15T14:12:44+00:00","og_image":[{"width":700,"height":526,"url":"https:\/\/www.sitio.clanr3.com\/sitio\/wp-content\/uploads\/2022\/09\/15nov.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Tiempo estimado de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.sitio.clanr3.com\/sitio\/#organization","name":"Clan R3","url":"https:\/\/www.sitio.clanr3.com\/sitio\/","sameAs":["https:\/\/www.youtube.com\/channel\/UC4AyrBzEVWjVlNmeYS1rAnw","https:\/\/www.instagram.com\/clanr3\/?hl=es-la","https:\/\/www.facebook.com\/Clan-R3-101168238846938"],"logo":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/www.sitio.clanr3.com\/sitio\/#\/schema\/logo\/image\/","url":"https:\/\/www.sitio.clanr3.com\/sitio\/wp-content\/uploads\/2021\/06\/LOGO.png","contentUrl":"https:\/\/www.sitio.clanr3.com\/sitio\/wp-content\/uploads\/2021\/06\/LOGO.png","width":1885,"height":1601,"caption":"Clan R3"},"image":{"@id":"https:\/\/www.sitio.clanr3.com\/sitio\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.sitio.clanr3.com\/sitio\/#website","url":"https:\/\/www.sitio.clanr3.com\/sitio\/","name":"Clan R3","description":"","publisher":{"@id":"https:\/\/www.sitio.clanr3.com\/sitio\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sitio.clanr3.com\/sitio\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-CO"},{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#primaryimage","url":"https:\/\/www.sitio.clanr3.com\/sitio\/wp-content\/uploads\/2022\/09\/15nov.jpeg","contentUrl":"https:\/\/www.sitio.clanr3.com\/sitio\/wp-content\/uploads\/2022\/09\/15nov.jpeg","width":700,"height":526},{"@type":"WebPage","@id":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#webpage","url":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456","name":"Empresas colombianas causan casi 80.000 toneladas de CO2. - Clan R3","isPartOf":{"@id":"https:\/\/www.sitio.clanr3.com\/sitio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#primaryimage"},"datePublished":"2022-11-15T14:00:54+00:00","dateModified":"2022-11-15T14:12:44+00:00","description":"Somos una plataforma donde integramos los actores de la econom\u00eda circular","breadcrumb":{"@id":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#breadcrumb"},"inLanguage":"es-CO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.sitio.clanr3.com\/sitio\/"},{"@type":"ListItem","position":2,"name":"Empresas colombianas causan casi 80.000 toneladas de CO2."}]},{"@type":"Article","@id":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#article","isPartOf":{"@id":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#webpage"},"author":{"@id":"https:\/\/www.sitio.clanr3.com\/sitio\/#\/schema\/person\/06d6c203391874a6c3eba14ba6416f20"},"headline":"Empresas colombianas causan casi 80.000 toneladas de CO2.","datePublished":"2022-11-15T14:00:54+00:00","dateModified":"2022-11-15T14:12:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#webpage"},"wordCount":276,"publisher":{"@id":"https:\/\/www.sitio.clanr3.com\/sitio\/#organization"},"image":{"@id":"https:\/\/www.sitio.clanr3.com\/sitio\/?p=3456#primaryimage"},"thumbnailUrl":"https:\/\/www.sitio.clanr3.com\/sitio\/wp-content\/uploads\/2022\/09\/15nov.jpeg","articleSection":["Noticias"],"inLanguage":"es-CO"},{"@type":"Person","@id":"https:\/\/www.sitio.clanr3.com\/sitio\/#\/schema\/person\/06d6c203391874a6c3eba14ba6416f20","name":"admin","image":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/www.sitio.clanr3.com\/sitio\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/974db25ff7d574f91df9507b403edd40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/974db25ff7d574f91df9507b403edd40?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.sitio.clanr3.com\/sitio"],"url":"https:\/\/www.sitio.clanr3.com\/sitio\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/www.sitio.clanr3.com\/sitio\/index.php?rest_route=\/wp\/v2\/posts\/3456"}],"collection":[{"href":"https:\/\/www.sitio.clanr3.com\/sitio\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitio.clanr3.com\/sitio\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitio.clanr3.com\/sitio\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitio.clanr3.com\/sitio\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3456"}],"version-history":[{"count":14,"href":"https:\/\/www.sitio.clanr3.com\/sitio\/index.php?rest_route=\/wp\/v2\/posts\/3456\/revisions"}],"predecessor-version":[{"id":4977,"href":"https:\/\/www.sitio.clanr3.com\/sitio\/index.php?rest_route=\/wp\/v2\/posts\/3456\/revisions\/4977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sitio.clanr3.com\/sitio\/index.php?rest_route=\/wp\/v2\/media\/4972"}],"wp:attachment":[{"href":"https:\/\/www.sitio.clanr3.com\/sitio\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitio.clanr3.com\/sitio\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitio.clanr3.com\/sitio\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}